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Why Local Partners Improve Success

Writer's picture: Nick LeachNick Leach

Many companies attempt the 'fly-in, fly-out' method to have their products listed by Pharmac. Typically, Australian executives fly into Wellington to meet with Pharmac and present their products. Others opt for simply sending a tender price via email.

These methods often yield limited success for mainly two reasons:

  1. Limited Knowledge: Their understanding of how Pharmac operates is often insufficient, and they tend to assume it operates similarly to Australia but with stricter pricing. When they use the 'fly-in, fly-out' method, their presentations often miss key elements that Pharmac looks for. This sends a message to Pharmac that these companies might be challenging to work with.

  2. Competition from Local Companies: The most common reason for unsuccessful attempts is the presence of a New Zealand company offering a similar product that has established experience working with Pharmac. When pricing becomes comparable, there are several advantages for Pharmac to continue working with a company they are already familiar with. Firstly, communication is smoother as they speak the same language, and discussions progress more quickly. Secondly, Pharmac benefits from having a local contact in case issues arise, such as supply disruptions.


Having a reliable partner like WellMed.NZ provides companies with the advantages of being local without the need for significant investment in New Zealand or establishing a New Zealand entity. WellMed.NZ has a proven track record of working with Pharmac and enjoys their trust.

Gain the advantages of a local presence without the associated costs.

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